Surface Prep

Ensuring that your walls, cabinets and furniture are properly prepped and primed will ensure you have the best results when you are taking on a painting project. W&J Paints and More carries a range of primers, strippers and furniture tonics to get your painting and staining project started on the right foot.

Primers help in providing the best results when painting a wall or furniture piece. Primers seal the surface of the wall or furniture and improve paint adhesion. In addition, the primers carried by W&J Paints and More can eliminate stains and enhance how the colour of your paint comes through.

  • Conceal dark paint colors
  • Eliminate stains
  • Level the surface
  • Improve paint colors and pigmentation

Find out more about the surface prep products at W&J Paints and More.

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Wise Owl Stain Eliminating Primer

This primer is a safe and effective bonding agent and stain eliminator. You can use this primer on most surfaces, including decks, concrete, walls, furniture and cabinets. With four color choices, it's perfect for all of your home or furniture update projects.

It is recommended to use Wise Owl Primer under white or light colors to prevent wood tannin from bleeding through; Mahogany and Cherry are woods that are notorious for bleeding. We also recommend using a primer under all One Hour Enamel applications for superior bonding durability. It also increases durability and longevity. Cabinets, tile and floors should always be primed.


  • White
  • Gray
  • Dark Gray
  • Clear*

*Note: Clear primer will appear milk white in the can. It will dry clear.

We suggest using

  • White primer under whites and light colors
  • Gray primer under medium colors and reds
  • Clear primer under dark paint color or whenever you are distressing.

Coverage per quart: approximately 160 square feet

Stain Eliminating Primer Application Tips

  • The surface must be clean and free of dirt, grease, wax and chalk. Remove all flaking paint with a scraper, wire brush or sandpaper. Fill all holes, crack or surface imperfections.
  • Lightly stir the product with a circular motion until the product is uniform throughout.
  • May be applied with a brush, roller or sprayer. For best results using a brush, use a quality nylon/polyester brush and a ⅜” nap cover. It may be thinned with up to 10% water for spray application.
  • Primer should be dry to touch in 1 hour. Reapply in 4 hours under normal drying conditions. Sealing stains may require two coats and a longer reapplication window to allow the primer to dry thoroughly prior to finishing. This dry time is what seals in stains and tannins.
  • After painting, wait 24 hours to apply the topcoat.

Clean Up

  • Clean brushes and rollers in soapy water immediately after painting.

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GreenEZ Furniture Strip & Clean

An all-natural, eco-friendly furniture stripper, degreaser and cleaner that actually works!

GreenEZ Furniture Strip & Clean is an exclusive compound that is extremely effective and environmentally friendly. This product combines powerful coatings and adhesive removal action without odours or dangerous chemicals.

The low VOC soybean oil-based stripping formula quickly removes multiple layers of paint and varnish. 

The degreaser component of this GreenEz product is a powerful cleaning agent that can be used after stripping to remove any residue. Additionally, the degreaser is an excellent cleanser which you can use before painting - even when you’re not stripping. 

GreenEZ Furniture Strip & Clean can be used straight from the bottle, or you can follow the mixing instruction on the packaging. You should always make sure to shake and mix well before use.

As with all strippers and cleansers, a mask and gloves are recommended. Please note that the degreaser is strong and will remove paint from surfaces, so use caution around your finished items.

  • User and eco-friendly formula
  • Made from sustainable resources using green technology 
  • Soy-based
  • Water dispersible, non-corrosive & solvent-free
  • Dissolves adhesives, sealers, paints and coatings
  • Delayed dry time allows for easier application and handling
  • Semi gel consistency facilitates a vertical application
  • No hazmat shipping with concerns

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Fusion™ Ultra Grip

Have a really tricky surface to paint? Our Ultra Grip allows for Fusion™ to adhere to surfaces that are typically not for painting such as a lacquered surface, melamine, thermafoil or laminate. Non-toxic, water-based ultra grip makes painting the impossible, possible!

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Fusion™ Transition

Made of recycled pigment Transition gives you extra hiding coverage for less money.

The purpose of this product is to take you from a dark colour to a light colour in fewer coats of regular Fusion Mineral Paint. Now if this product looks familiar to you, then you’re right! Transition is in its third incarnation, formerly known as Concealer and before that Colour Blocker.


Transition doesn’t have the same adhesion or durability as our regular Fusion Mineral Paint as it uses recycled pigments but that’s why it’s approx half the price!

Transition is not a primer and DOES NOT seal or block against resin or tannin bleed through, and should be used on surfaces ready and prepped. Be sure to use a Zinsser BIN shellac-based primer for bleed through concerns.

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